The majority of healthcare customers begin their search for providers and compare them online, generally using a search engine. They usually convert by contacting after they've finished their investigation.
Healthcare marketers are improving their channels to generate more appointment calls in order to attract more patients. To enhance conversions, cutting-edge teams are also tailoring the caller experience.
Continue reading to find out what healthcare marketers have in store for 2022 and beyond.
Only in the United States, there are now 784,626 healthcare businesses, and this figure is constantly increasing.
By 2022, global healthcare spending is estimated to surpass $10 trillion.
The use of digitalization in healthcare institutions is promoted by 92% of suppliers of various healthcare solutions.
7% healthcare-related searches - according to Google Health Vice President David Feinberg, MD, about 7% of Google's daily queries are health-related.
70,000+ search requests each minute, this equates to over 1 billion searches per day.
About 80% of patients do an online search before booking an appointment with a provider.
According to a survey by Yext, a local SEO tool, around 31.5 percent of healthcare facilities do not have a local listing.
Put yourself in the shoes of a patient. Would someone know your practice's location, or your medical practices' many locations, and key offerings in roughly 5-10 seconds if they landed on any page of your site?
In a study of health care professionals in the United States performed in early 2022, it was discovered that respondents spent 7.6% of their marketing expenditures on social media marketing in 2021.
Nowadays, over 40% of healthcare customers use social media to get their healthcare information.
90% of healthcare customers in the 18–24-year-old age category use and trust social media for medical information.
When it came to choosing a health care provider, 41% of people turned to social media.
The healthcare and pharmaceutical industries in the United States spent 198.3 million dollars on Facebook advertising between July and November 2020. Instagram was next, with ad investments totaling 151.5 million dollars at the time.
92.4% of consumers read online reviews. That is a staggering number. And reputation matters most in healthcare decisions or any other industry.
Email marketing is another channel that often seems to be dying, yet data indicate that it is still one of the most profitable marketing channels.
According to some research, email marketing may provide a return on investment of up to $42 for every $1 spent. Even if it isn't as new and interesting as some of the other channels, it is still worthwhile to invest in.
What are some industry-standard KPIs to aim for once you've launched an email marketing campaign?
According to a recent survey conducted by MailChimp, the average email open rate in the healthcare business is 21.48 percent. In healthcare email marketing, however, the average click-through rate is only 2.69 percent.
By 2026, the US healthcare advertising industry is estimated to be worth $24.7 billion, with the majority of revenue going to digital platforms such as Google and Facebook ads.
The healthcare business has recognized the value of PPC in healthcare, and around 76 percent of healthcare institutions utilize Google AdWords, with another 4% aiming to use it within the following 6-9 months.
Furthermore, 77 percent of healthcare institutions use Facebook advertisements, with another 6% planning to do so in the following 6-9 months.
Because 63 percent of individuals pick healthcare providers based on their proximity to their house, take advantage of AdWords' Location Targeting (and optimize for those local listings!).Data illustrations by Storyset